Wednesday, December 15, 2010

RELATIONSHIP BETWEEN VALUE THEORY AND PRICE THEORY

1. Our problems awaiting solution


Around labour value theory, there are many problems and they have been  debated for a long time. We can arrange them as follows.=81@=81iFig.1=81j
On the assumption that structure of production is showed in Fig. 1, we  can describe our problems as follows.=81@(Fig.2)
First, there is a basic problem that (1), that is, relations of value  can exist or not. Adding that, how can be proved this relation? Second, there is a big problem,  what is called 'transformation problem'. How do we think about this? Third, the main  problem for us, is the relation between (1) and (2). In other words, what does it mean  'Value controls production price', and how does it be accomplished?
If we want to remain as Marxian economists, we have to make answers to  these three questions.

2. How can we demonstrate labour value theory?

When Marx wrote "Das Kapital"(1sted=81D1867, 2nd ed.=81D1873), the  popular value theory was, of course, labour value theory. What he did was how labour value theory  had to be in the preposition that labour theory is true.  But our situation is in very  different circumstances. Nowadays we have to demonstrate that labour value theory  is true.   Many disputants express their opinions about how to demonstrate the  truth of this theory. Some people say that it is necessary to change the definition of  value from Marx's so as to help from falling in false. Others say that Marx's value  theory is wrong or useless. My assertion is as follows.
(1) Labour value theory in chapter 1 of 'Das Kapital' is a hypothesis as  the start point of any other theories. This hypothesis can not be proved as truth within  the theory itself. What Marx did was which conditions labour value theory has to  fulfil to maintain consistency in itself and to be able to explain inner  relationships of capitalist society.
(2) What I think as hypothesis is the preposition of same quality or  homogeneity of labour. Real labour, of course, are different each other. But not only  Marx but also every economists based on labour value theory, agreed that labour is  homogeneous in some sense. As every commodity is estimated by money, and can be  distinguished from each other only by quantity, we must find some homogeneity. I think  only three answers can be, labour (as Marx, who analyzed commodity to value in use  and value in exchange), money (like realists about money and advocates of abstract  labour) and utility in general (like neo-classical theorists and Boehm-Bawerk).
(3) The reason why I choose labour and do not choose other two elements  is to distinguish many sorts of prices as I will analyze afterwards. And my  attitude that I assume labour is homogeneous in a sense means that labour value theory  can not be proved in Chapter 1 of 'Das Kapital'.
(4) How can we prove that labour value theory is true, then? Labour  value theory is, as is always regarded, necessary to prove (a) that value regulates price  level and (2) that the origin of profit of capitalists is surplus value. The second  point is easy to prove if labour value theory is true and the standard of wage is value  of labour power. The main problem is to prove the first point. We will come back  to this point later.


3. How to deal with 'transformation problem'?

Through the controversy on 'transformation problem', we got the  conclusion that the two preposition that total value equals to total production price and  total surplus value equals to total profit at the same time can not generally be maintained.  But Marx might also agree this conclusion. The main point is not there. Value system  can be calculated when coefficient of technique and coefficient of labour are decided. On  the other hand, we can say, about production price, that relative production price is  calculated when both the rates of real wage and profit are given adding above conditions  (we can give money wage rate instead). In another expression, there is one value that  we can decide freely within prices and profit rate (See Fig. 2).
This means there may be many production price levels corresponding with  different profit rates. If different profit rate can appear (we will argue about  the conditions of this point), we can get many different production price levels which do not  even fulfil the condition that total value equals to total production price.
This comes from two different calculations are achieved. What sort of  situation this is? It means production price as such is calculated to fulfil the equal  level of profit rate, and not to fulfil total production price equal to total value. And at the  same time, production price as such shows only necessary conditions to get equal profit rate,  but does not show sufficient conditions to get equal profit rate.
To solve this latter question, we need four levels of analysis from  value to market price. That is, (a) labour value, (b) production price, (c) market production  price, (d) market price.
We can only observe daily changing market price. Of course demand and  supply may be not equal. But we can suppose a balanced price, which means the  equivalence of demand and supply. This price is nearly equal to the equivalent price in  neo-classical theory. But this level of price can not be stable. Profit rate must be  equal through every industry. The price, which fulfils this condition, can be named market  production price. When market condition is under free competition, this price, market  production price, will be attained in many different levels.
But there is one market production price, which fulfils the condition  that total value equals to total market production price. I call this price as production  price to distinguish it from other market production prices. I think this  production price is the same as what Marx called production price, that is, true transformed  price from value.
Thus we can distinguish three different equilibrium, that is, (1)  equilibrium between supply and demand, which correspond with market price, (2) equilibrium  which achieves equal profit level through industries, which means market  production price, and (3) production price which realize value. But I do not say any words  until now about the conditions that realize different market production prices and how  these market production prices converge to production price. This point requires  further examination.

4. The role of moneyed capital to be lent.

Market price and market production price realizes through competition  among capitals. Demand and supply plays rolls in this matter. So we have to analyze this  point.
*M1: money as means of circulation, including means for payment; M2:  money as money, deposit to banks in practice; M3: advanced money from banks to  borrowers.

[Explanation of Fig. 3]
At the left hand of Fig. 3, flow of goods is shown. Oblique arrows show  the stream of goods from production to consumption, which is mediated by market, or  circulation. Money as means of circulation remains in market. Supply and demand meet  in the market, but the total amount of supply exceeds X (as for the existence  of intermediate trade). At the right hand of this figure, there shows complex trade of loan.  Through trade of goods, free money or unemployed capital springs from surplus value,  depreciation fund and reserve fund for fluctuation, which can be lent by banks. Banking  system can expand the sum of loan through its mechanism of credit creation. From  the viewpoint of banks, it is serious if they lend money or capital. They think they lend  money when money comes to banks through customers' deposit or clearance of payment.  They think they lend capital when money is drawn out from banks. In this case their  reserve fund fall off and banks have either to restrain from lending or to go the  Central Bank to borrow additional money. This means the limit of credit creation.
From the viewpoint of borrowers, if borrowed money is capital or money  is thought from different angles. When they can use borrowed money to expand their  business, that is, to expand reproduction, they think they borrowed capital. When they use  that money to clear old payment promise, they regard they borrowed just money, not  capital. This difference influences the scale of reproduction by borrowing (See  chapter 31 to 33 of 'Das Kapital', Book 3).
What we want to explain is how price level fluctuate from time to time  according with variation of expected profit rate and interest rate.
But I must tell before we go into detail that we abridge three points. First, we consider only two markets; commodity market and money  (capital) market, and omit labour market. So we suppose real wage rate is fixed (or money  wage rate is fixed). It is unreasonable to ignore wage variation to analyze business  fluctuation, I know, but it is only to simplify the analysis. Perhaps changes in wage  rate will delay compared with changes in price, and through the upswing stage of  business cycle, rising commodity prices can stand for relative change between wage and price  and rising profit rate.
Second, we consider only banking system, that is indirect finance, and  ignore security market. By this abridgement we are to ignore the important role of  security market to decide interest rate, which J. M. Keynes analyzed through speculative  motive to reserve money. Third, we do not think about technical innovation. This element is of  course very important and gives much influence to the level of expected profit rate  and the level of reproduction. But I think it is unnecessary to consider about it when we  concentrate our attention to the relation between value and price.

5. The role of moneyed capital to be lent (continued)=81\=81\why we deny  neo-classical theory

Warlas' law indicates that economic activity can arrive at general  equilibrium under complete competition. This theme premises both diminishing marginal  product and Say's law. We deny both of these premises. The first premise may be true  in a short run, in another word during existing fixed capital does not change. When we  think about profit equilibrium, we have to think of the long term during which fixed  capital can change. Then we will get a more flat cost curve. But we do not say  further about this point. What I want to put emphasis now is the mistake of Say's law. This law  means that function of money is limited to a tool for circulation. Of course  sometimes Marx himself premises Say's law.
For instance famous reproduction formula that Marx analyzed in book 2 of  ' Das Kapital', money works only as a tool for circulation (when he  exceptionally mentions about cash savings, he supposes cash savings are equal to real  investment).
But as we already suggested, money works sometimes as currency,  sometimes as money as money, and sometimes as moneyed capital.
Now we are going to analyze business cycle, we support the premise of  effective demand, established by Keynes (but we do not agree with his premise of fixed  price and adjustment by supply)=81D

5. Business cycle and change of prices, profit rate, interest rate

We can distinguish four stages of business cycle after Marx. They are  (1) dullness after crisis, (2) moderate briskness, (3) apex, and (4) crisis or general  overproduction. Adding this, we suppose the system is working under free competition and gold  standard.
At stage (1), profit rate is low, so business activity is dull. Although  moneyed capital for lends is plenty, as the result of dullness of business activity, seldom  wants to borrow money because of low profit rate. Investment is almost for renewal.  Economy is almost in the condition of simple reproduction. I think market production price  in this stage is nearly equal to production price At stage (2), new investment begins, and business activity begins  upward. In this stage moneyed capital is also plenty and interest rate is low, so many  enterprises begin to expand their business. Demand leads economy. Price begins to rise, the  level of profit rate going upward. But this stage is taken place of by stage (3). Business activity reaches  its top, and a new state begins in the backward. Enterprises feel short, so they begin to  borrow money as they can. This time money is not borrowed for expansion, but for  maintain cash flow. From this reason, interest rate swings upward.  Suddenly begins crisis.  Many dishonored bills appear, bankruptcy, unemployment increases. It becomes  open that too much value produced. Through such destruction of value, a new condition  for reproduction is constructed. Then repeats stage (1).
This is how value controls the fluctuation of price. Through  overproduction and destruction of too much produced value, economic equilibrium is  attained. Although this state is economic equilibrium, social strain increases. In capitalist  society, the last word of it is exploit and the social state of laborers getting worse compared  with capitalists.

6. Conclusion

I assisted that labour value theory is a hypothesis at the beginning of  economic analysis. If it is right, this theory can not be proved directly. How can it be  assured that it is true? I think the best hypothesis may goodly explain and analyze the facts. My  idea to explain the facts is separation of production price and market production price.  Here production price has the character same to value. In the other hand, market  production price is price that makes an economic equilibrium. But this equilibrium is  conditioned by the stage of business cycle. Through one business cycle the system of value  equilibrium occupies and regulates the system. And we also add that system works  fairly good, under the condition in 19th century system. In our century, the state of  affairs has changed because of monopoly, bigger roles of states, and the infest of  speculation. But another essay has to be prepared for this theme.

The Relationship between Design For Environment (DFE) and Design For Cost (DFC)

1. Introduction
With the development of concurrent engineering, a lot of
DFX tools have been appeared. For example, they include
design for assembly (DFA), design for manufacturing
(DFM), design for quality (DFQ) and so on.  Design for
environment (DFE)  or Design For Cost (DFC) is one of
the branches in DFX
 [1]
 Some papers have been published .
about DFC
 [2] [3] [4]
 And DFE have been included in a lot of .
papers
 [5] [6] [7] [8]
But the relationship between DFE  and .
DFC is absent.
In this paper, we provide some characters between DFE
and DFC. Then we point out how to use DFE in DFC  or
use DFC in DFE. By analysis of the relationship between
DFE and DFC, we can find the  method that integrated
them. Namely, LCC estimation methods can be used in
DFE; Life Cycle Assessment (LCA) can be used in DFC;
the other way is that design is evaluated using Design
Compatibility Analysis (DCA) fuzzy theory.
2. Design For Cost (DFC) and its Research Areas
Design For Cost (DFC) is a design method which
analyzed and evaluated the product’s life cycle cost
(include manufacturing cost, sale cost, use cost,
maintenance cost, recycle cost, etc.), then modified the
design to reduce the life cycle cost. Its characters can be
concluded as followed:
1) In tradition, designers attached importance to the
other parameters, but not cost. In product design process of
DFC, the LCC must be an equivalent parameter as
performance, schedule and reliability.
2) Product designers consider reducing product cost in
the whole life cycle.
3) DFC need confirming parameters of manufacturing,
usage, maintenance phases, for example, assembly cost
percent unit, usage cost percent unit. Designer should
balance performance, schedule, reliability, LCC and so on.
4) It makes sure that designers and their related
personnel communicate and feedback cost information in
time each other. So they can use some effective methods to
control product LCC.
The research areas in DFC proposed are the following:
1) Cost features are extracted using LCC analysis. Then
LCC database and LCC estimation methods base were
established.
2) In order to provide design information in cost
estimation, we must analyze design stages and models and
then extract some design features that are related with
LCC in different design models.
3) The research and development of software tools in
DFC: DFC is a design method to face designers. To
improve design efficiency and design quality, it is
important to use DFC software tools in product design
process.
4) According to market states, the balance between
design and LCC must be found. Under increasingly furious
market competition, the lowest product cost did not
enough defeat other competitors. Product must be the best
performance/price, namely provide the best functions in
the suitable price that can be accepted by users. Because
the price mostly depends on product cost and designers
decide product functions, it is essential to balance between
design and cost.
5) DFC must be integrated with the other DFX tools:
Because DFC is faced the whole life cycle, it requests that
DFC must harmonize the other DFX (DFM, DFA, etc. )
tools to work. Therefore, we should establish an evaluation
criterion to do it.
In addition, the other key technologies included how to
confirm target cost, how to select the methods of
manufacturing according to the project investment, etc.
Especially we point out that DFC is different from Design
to Cost (DTC). DFC is the conscious use of engineering
process technology to reduce LCC while DTC obtains a
design satisfying the functional requirements for a given
cost target
 [9]
 Further detailed distinction between the two) .
approaches can be found in the reference)
3. Design For Environment (DFE) and its Benefits
Design For Environment (DFE), also known as eco-design,
recognizes that environmental impacts must be considered
during the new product design process, along with all of
the usual design criteria. It is defined as systemic
consideration of design performance with respect to
environmental, health, and safety objectives over the full
product life cycle. There are three unique characteristics of
DFE
 [10]
:
(1) The entire life cycle of a product is considered.
(2) Point of application is early in the product realization
process.
(3) Decisions are made using a set of values consistent
with industrial ecology, integrative systems thinking
or another framework.
(ISTP indexed this article)World Engineers' Convention 2004,November 2-6, 2004 Shanghai, China, Vol G, 293-296
CIMS Papers’ World                                                                                                                                          2   http://www.cimspaper.com
DFE considers the potential environmental impacts of a
product throughout its life cycle. A product's potential
environmental impacts range from the release of toxic
chemicals into the environment to consumption of
nonrenewable resources and excessive energy use. Life
stages of a product include the time from the extraction of
resources needed to make the product to its disposal.
In effect, designers design a product life cycle, not just the
product. An awareness of a product's life cycle will help
the company avoid environmental surprises and liabilities.
Ideally, the design team will seek to reduce these
environmental impacts to the lowest level possible.
DFE benefits:
DFE offers businesses opportunity to improve
environmental performance, while simultaneously
improving their profits. Companies that implement DFE
find that it:
l Reduces environmental impact of products/processes.
l Optimizes raw material consumption and energy use.
l Improves waste management/pollution prevention
systems.
l Encourages good design and drives innovation.
l Reduces costs.
l Meets user needs/wants by exceeding current
expectations for price, performance and quality.
l Increases product marketability.
DFE can also provide a means for establishing a long-term
strategic vision of a company's future products and
operations. In general, DFE is an enabling force to shape
more sustainable patterns of production and consumption.
4.The Relationship between DFE and DFC
The relationship between DFE and DFC  is given in Fig 1.
Both of them belong to DFX field together. There are
some sameness and differences.
DFX
DFE
DFC
Fig1 Relationship between DFC and DFE
LCC  and
Greenness
The differences:DFC is a design methodology that uses all
kind of ways to cut down production's LCC; DFE
facilitates systematic evaluation of a product and
continuous improvement goals for the entire product life
cycle. LCC  is  one of the design factors in DFE, it  also
includes reducing  environmental impact, energy supply,
raw materials and so on. Namely DFC evaluates a design
from LCC, but DFE evaluates a design from greenness.
DFC use LCC analysis methods, but DFE use life cycle
assessment (LCA) methodology.
The sameness: both of them consider the  production life
cycle cost in design.  And they evaluate a design from life
cycle. In DFC greenness is also considered.
4.1 The Application of LCC in DFE
The life cycle cost of a product is made of the cost to
the manufacturer, user, and society
 [11]
 The total cost of .
any product from its earliest concept through its retirement
will eventually be borne by the user and will have a direct
bearing on the marketability of that product.
The LCC concept was initially  applied by the US
Department of Defense (DoD). Its importance in defense
was stimulated by findings that operation and support costs
for typical weapon systems accounted for as much as 75%
of the total cost
 [12]
 However, most of the methodologies .
developed by the DoD were not intended for use for design
but for procurement purposes.
While the life cycle cost is the aggregate of all the
costs incurred in the product’s life, it must be point out that
there are differences between the cost issue that will be of
interest to the person designing the product and the firm
developing the product in a life cycle cost analysis. While
the firm must know the total cost of the product, the
designer is only interested in the costs that he/she can
control. Some of the costs incurred in the life of the
product are not as a result of the design. These costs are
related to the way we do things. Life cycle cost can thus be
classified into management related costs and design related
costs. It is latter component that the designer is interested
in. In this paper, we mainly discussed it in DFC. One cost
category that may not be of interest to the designer is the
research and development cost. This cost is not related to
the actual design of the product but rather to the kind of
product we are developing, the resources we commit to the
process and the manner in which we use these resources to
arrive at a design solution.
TABLE I  MAINLY COST ESTIMATION MTHODS [15]
Properties
Cost estimation
methods Uncertainty
Phase of
design process
Precision
Parametric Cost Method Low Early Middle
Analogy Cost Method High Late Middle
ANN Cost Method Middle Early High
ABC Method High Late High
Engineering Cost Method Low Late High
We must estimate LCC in DFE because customers can’t
purchase a product that is greenness but that they can’t
afford. There are a lot of cost estimation methods in DFC.
We can use them to estimate LCC in DFE. Table  I shows
five familiar methods. In our opinion, the different
estimation methods are selected at the different design World Engineers' Convention 2004,November 2-6, 2004 Shanghai, China, Vol G, 293-296
CIMS Papers’ World                                                                                                                                          3   http://www.cimspaper.com
stages. Generally, ANN cost method can be used at the
conceptual design stage; ANN and parameter cost method
can be selected at the earlier overall (general) design stage;
Then parameter cost method can be used at the general
design stage; Finally, engineering cost method can be
selected at the detail design stage. For more detail see
Chen Ke-zhang, Feng Xin-an and Chen Xiao-chuan[13] in
English or Chen Xiao-Chuan, Liu Xiao-Bing and Feng
Xin-An [14] in Chinese.
4.2 The Application of LCA in DFC
LCA is a technique for assessing the environmental
impacts associated with a product or service
[16]
 It was .
developed as an environmental policy support measure in
the past decade. LCA’s goal is to compare the
environmental impacts of different products and services
that satisfy comparable needs. To do so, all stages of the
life cycles of goods and services have to be considered, i.e.
resource extraction, production, utilization, and disposal.
So we can use LCA in DFC in order to improve
production’s  greenness. For example,  from  life cycle
phases, the factors that can be considered as followed:
l Manufacturing: In this phase, we consider materials ,
process  and product packing from greenness. We
select a design that must reduce the  influence  of
environment. For example, we select  recycling
material
l Transportation: In transportation phase, conveyance
and handling tool can be selected from environmental
protection  point.  And optimization sale channel is
needed. That can  decrease  transportation  cost and
energy supply.
l Store: Mechanical manufacturing production will not
influence the environment normally in store.
l Maintenance: In maintenance, we need notice
whether produce the trash and waste gas etc. that
pollute environment.
l Product  use: In  this phase, the production  does not
produce waste gas and trash that pollute environment.
l Disposal: In this phase, material recycle and function
reuse are the key technologies.
In DFX, we can use Design Compatibility Analysis (DCA)
in order to evaluate a  design
 [17]
 DCA method does not .
only include LCC but also include greenness. And it
includes manufacturing, assembly, disassembly,
serviceability and so on. How use DCA does not repeat
again in this paper. For more details please  see  the
reference [18].
5.Conclusions
DFE is the most effective method of improving product
environmental propert ies. From theories and  facts, DFE’s
development is very quickly. In order to realize DFE’s
goals, there are not a unified technology and method. But
the substances of DFE already reach extensive common
recognitions. Now there are a lot of  applications in the
world.
In this paper, the relationship between DFE and DFC is
given. Then the methods of using LCC  in DFE  and using
LCA in DFC are proposed. Namely, LCC estimation
methods can be used in DFE;  Life Cycle  Assessment
(LCA) can be used in DFC; the other way is that design is
evaluated using Design Compatibility Analysis (DCA) in
DFX.
Acknowledgement
The author gratefully acknowledges the support of
Donghua University fund and National Natural Science
Foundation of China.
References
1. Liu Jihong, DFX: design for product life cycle, CAD &
CAM, 9(1998), 34-36. ( in Chinese)
2. E. R. Dean and R. Unal, Designing for Cost, Trans. of
the American Association of cost Engineers, 35th
Annual Meeting, June 23-26, Seattle WA, 1991, pp.
D.4.1-D.4.6.
3. Chen Xiaochuan, Fang Minglun, Feng Xinan.
Application of multiple domain feature mapping in
Design For Cost(DFC), Concurrent Engineering  2002,
Cranfield University, U.K. July, 27-31, 2002, pp. 12-16.
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an. Methodology and technology of design for cost
(DFC), The 5th World Congress on Intelligent Control
and Automation, (WCICA'04) Hangzhou, China, June
14-18, 2004, pp. 3129-3134.
5. Franke, Deborah L.; Monroe, Kenneth R.,  Innovative
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Proceedings of the 1995 IEEE International
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Orlando, FL, USA,May, 1-3,1995, pp.503-508.
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45(1)(1996), 109-114.
7. Feldmann, Klaus; Meedt, Otto; Trautner, Stefan;
Scheller, Herbert; Hoffman, William,  Green Design
Advisor': A tool for design for environment, Journal of
Electronics Manufacturing, 9(1)(2000),17-28.
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Inaba, Atsushi,  Quality Function Deployment for
Environment(QFDE) to support design for environment
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(3)2002,. pp 415-423.
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Proceedings of AIAA 1992 Aerospace Design
Conference, February, 1992, Irvine,CA.
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opportunity for manufacturing enterprises”, Concurrent
Engineering: Automation, Tools, and Techniques. A.
Kusiak Eds. NewYork: Wiley.1993,pp.1-17.
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uncertainties”, Electronics Systems Effectiveness andLife Cycle  Costing, NATO ASI Series ,Vol. F. J. K.
Skwirzynski(ed.),1983, pp.535-549.
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framework of design for life -cycle cost”, Proceedings
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an. Methodology and technology of design for cost
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Hangzhou, China
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Relationship between manufacturing and design departments: an empirical validation of a theoretical framework


ABSTRACT
Dean and Susman (1989) give four arrangements (design having a veto, manufacturing having a veto, use of integrators to co-ordinate activities of design and manufacturing, use of matrix structure) that define relationship of design and manufacturing functions. In this paper we relate these to the strategy of the firm (Miles and Snow et. al, 1978). This relationship is given in the form of hypotheses. We argue that in 'defenders' manufacturing will have the 'veto' over design; in 'prospectors' design will have the 'veto' over manufacturing; where as 'analyzers' will use 'integrators' to co-ordinate activities of design and manufacturing. This framework was supported by a sample data of twenty firms having design and manufacturing departments.
Keywords: relationship of design and manufacturing functions, veto with design, veto with manufacturing, integrators for design and manufacturing functions
1. INTRODUCTION
Different business strategies require different organizational configurations to be successful. There needs to be a good fit and appropriate match between the competitive strategy of an organization and its internal processes. A lot of work has been done relating competitive strategy to managerial characteristics (Gupta and Govindrajan, 1984); (Slater, 1989), strategic planning system characteristics (Veliyath, 1993), human resource management practices(Balkin and Gomez-Mejia, 1990);Rajagopalan, 1997), technology strategy (Dvir, Sagev, and Shenar, 1993), organizational structure (Powell, 1992), control systems (Govindarajan and Fisher, 1990), corporate SBU relations (Golden, 1992), middle management involvement (Floyd and Wooldridge, 1992), managerial consensus (Homburg, Krohmer and Workman, 1999) and marketing policy (Slater and Olson, 2000). In this paper we relate generic strategy types used by firms (Porter, 1985), (Miles and Snow et al., 1978) to different structures (Dean and Susman, 1989) that define the relationship between design and manufacturing departments.
Our focus is on relationship between design and manufacturing as the performance of these two departments is critical to the overall performance of the organization. Moreover these are two departments which are always in a state of conflict over product issues. Whitney (1988) recognized design as a strategic activity, which required inputs from many parties, including manufacturing. Concurrent or simultaneous engineering was employed to gather inputs and integrate them into design. Gupta and Somers (1996) analyses the importance of manufacturing flexibility and it being influenced by business strategy.
We give a framework in this paper that first identifies strategy of the firm and then recommends a suitable working that ensures desired co-operation between design and manufacturing departments.
2. BACKGROUND
We begin with an overview of past literature on strategy typologies and organizational structure (i.e. relationship between design and manufacturing). Porter (1985) listed three generic competitive strategies, namely (a) 'low cost position' (where company competed primarily on cost); (b) 'differentiation' (here company competed primarily on features other than cost); (c) focus (where a firm concentrates on a given segment. Miles and Snow et al. al. (1978) talked about three business strategies- defenders, analyzers and prospectors. Defenders seek to seal off a portion of the total market to create a stable domain. They achieve this by standard economic actions like competitive pricing or high quality products. Prospectors on the other hand try to locate and develop product and market opportunities, they compete on product novelty. Analyzers follow an intermediate strategy between defenders and prospectors. Walker and Ruekert (1987) came up with a hybrid topology which discriminated between low cost defenders and differentiated defenders. But he dropped the concept of analyzers. But as cited by Slater and Olson (2000) the alteration is not warranted. Hence for the rest of the paper we will be concerned with 4 strategy types: prospectors, low cost defenders, differentiated defenders and analyzers.
Dean and Susman (1989) listed alternative organization structures that could be employed by organizations to encourage co-operation between design and manufacturing. They identified four organization structure types prevalent in practice: (1) Manufacturing gets the veto (2) Use of integrators (3) Manufacturing and design reporting to a common boss (4) Use of matrix structure. However Dean and Susman (1989) do not tell how to choose among these different alternative structures to relate design and manufacturing departments.
3. INTEGRATIVE FRAMEWORK
Here we give a framework defining the desired relationship between design and manufacturing departments of a firm given its strategy.
If a firm chooses to be a low cost defender (Walker et. al., 1987) then it seeks to seal of a portion of the total market in order to create a stable domain by competitive pricing (Miles and Snow et al., 1978).For a low cost defender the manufacturing cost is kept low as possible. This tends to give more power to the manufacturing department forcing frequent redesigns.